Almost all conversion activities end in some type of form:
- Ecommerce checkout
- Contact form
- Whitepaper download
- Newsletter subscription
and many more...
Yes, most forms are not well designed. The best traffic you can buy will not help you out if your form doesn't work properly.
However, designing forms isn't that difficult if you know the major problems to avoid. In this video you can learn some of the major pitfalls to avoid with your forms.
If you avoid the bad stuff, and increase the good stuff - then conversions will go up. And that's what we all want - more conversions.